George Straight with the Baby Bandolier
|Increasing Sales By Improving
The Buzz About Your Business
Approach develops powerful celebrity photo opportunities, personal appearances and product
showcasing that can establish your company as the choice of today's hottest celebrities.
Combine the power of these implied endorsements with a hot online contest and now
youve got your own American Idol with a HUGE return on investment!
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programs provide the opportunity to participate in a non-traditional marketing campaign
that will get hundreds of thousands to millions of people really excited about your
product, put coupons into their hands and desktops to make a purchase and if
the product is in retail - drive them into retail to make a purchase.
|Step #1: The A-List Events
With our Hollywood A-List connections, we will first get your product into the
hands of all of the top Rock, Television and Film stars. Never a shotgun
approach we take time to match your product with Celebrities in your desired
demographic. Here are some events where our clients are seen backstage:
- American Music Awards
- Country Music Awards
- Screen Actor's Guild Awards
- Day-Time Emmys
- Blockbuster Awards
- Teen Music Awards
- Latin Music Awards
- The Academy Awards
- Golden Globe Awards
- MTV Music and Video Awards
- Billboard Music Awards
Darryl Worley with Starbuck's This Vs That
Black & Decker Auto Tape featured 'Stacked'
|Step #2: Product
When our campaign begins, product samples will go out to every prop master and set
in Hollywood. This is over 100 Television shows and 20-30 feature films that are in
production at any time.
Our team would get your products placed on as many sets as possible on a variety of top
primetime and cable television shows and provide regular reports and video footage of
placements. We are then on-set and at the studios to make certain your product is
integrated into the scenes for maximum exposure and impact.
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|Since Product Placement is
fully-integrated into each show, it is seen by 100% of the viewers. Unlike
traditional television advertising, your product is also seen when the episode is shown
multiple times during the season, when the show is sold into syndication, any
international viewers and when it is eventually sold on DVD.
More importantly, according to Forrester Research and the American
Academy of Advertising:
"Primetime television commercials is that they are
only seen by only 8 10% of the viewers - 90% of all viewers do not watch
With the market for DVRs (Digital Video Recorders) such
as TiVo increasing, more and more viewers will be watching fewer commercials.
Placement programs are available for a variety of products - call for details:
800-307-8816 ext. 717
#3: The Internet Connection
Search engines, discussion boards and newsgroups are responsible for the 'grassroots'
launch of the sleeper-hit The Blair Witch Project.
Did you know that Jeff
Greenfield is Featured at NATPE?
- Message boards are a generator of a significant amount of
traffic on the Internet.
- Message boards are different than mySpace or other younger
communities in that
- Message Boards are found in hundreds of thousands of different
websites, discussing every single topic you can imagine from how to buy the best
rims for your car to the best places to practice archery shooting, to folks discussing
personal health issues.
||Drug companies, Soft Drinks and Automobile
manufacturers would NEVER launch a media campaign without involving the Internet - which
is why it is an integral part to the success of our Product Placement campaign.
"Internet marketing," notes
Gordon Paddison, director of interactive marketing at New Line Cinema, "is the most
inexpensive and efficient mode of marketing around. And it's available to those with
limited resources. Online is all about word of mouth."
|We target 2
groups with this component of our campaigns:
- Those who are currently looking for your
product or a competitor's product
- Consumers who express interest in specific
personalities (Britney Spears, N'Sync, American Idol, etc)
Group #1 will be already interested in your product and will
be very interested when they see an online contest combined with a discount
coupon to make an immediate purchase.
Group #2 (known as the 'American Idol
Demographic') will go 'nuts' when they see the contest and sign up immediately and then
look forward to getting additional contest updates along with marketing messages and
We use a variety of techniques for
identifying places on the Internet where we can find members of both Groups #1 and
#2. In a non-offensive way, we direct them to a special 'online coupon' that will be
offered by your company. The coupon can be used to make a discounted purchase either
in a store (by printing them up) or online (by entering a special code).
EVERY interest & concern in the world, there is a unique discussion board!
Howie D with
|The 3 most important
factors about having messages posted on discussion boards are as follows:
- Posted messages live on for months, even years!
Once a message is posted, it keeps getting read over and over again. Message board
owners rarely delete messages, so each message could live on for years! Even if it is not
at the top of a message board, people will find and you will see the number of views
increase over time.
- Messages show up in the Search Engine Listings
Search engines (Google, Yahoo, MSN) aggressively spider message boards looking for new
content. Posted Message end up in the search engine results when people search on a topic
related to your product or service. This means that message board posting will increase
traffic from the search engines.
- Search Engines Follow & Give Credence to Links in
Message Board Postings
The goal of posting a message in a board is to get readers to follow a link. Since
search engine spiders also read the message boards, they will follow the links
and provide an increased rank of your website in the search engine results
because your website now has an increased number of incoming links.
Our model is simple ....
Build on the power of buzz spread via by utilizing the power
of product placement, online conversations and celebrity event. This approach resonates
more, travels farther (exponentially), is less costly and substantially leverages your