Privacy Policy
Overview
Welcome to the 1st Approach’s website operated by 1st Approach. For purposes of
this Privacy Policy (the “Policy”), the terms “we,” “us,”
“our” and “1st Approach” refer to 1st Approach and all other
affiliates of 1st Approach. “You” refers to you, as a user of this Site.
Explained in this section is our policy regarding any personal information you might
supply to us when you visit our Site. Our Policy was developed as an extension of our
commitment to combine the highest-quality products and services with the highest level of
integrity in dealing with our visitors and users. This Policy is designed to assist you in
understanding how we collect, use and safeguard the personal information you provide to us
and to assist you in making informed decisions when using our Site and our products and
services. This Policy will be continuously assessed against new technologies, business
practices and our users' needs.
1. What information does 1st Approach collect from you?
In order to better provide you with numerous products and services, our Site collects two
types of information about its visitors: Personally Identifiable Information and
Non-Personally Identifiable Information. Our primary goal in collecting information from
you is to provide you with a smooth, efficient and customized experience while using our
Site.
Personally Identifiable Information: This refers to information that lets us know the
specifics of who you are. Personal information is requested when you register with us,
order a product or service, fill out surveys and correspond with us. This information
might include your name, mailing address, telephone number, email address and other
identification and contact information. If you choose to purchase products or services
over the Site, you may need to give personal information and authorization to obtain
information. For example, you may need to provide the following information:
Name
Mailing address
E-mail address
Credit card number and expiration date
Home and/or business phone number
Other personal information (e.g., gender and age, mother's maiden name)
We may also collect certain other financial information; whenever we do so, we will
attempt to provide a link to this Policy so that you can confirm how this information will
be used. With this information, we can submit your service and product orders to the
appropriate merchants for processing and better provide you with services.
Non-Personally Identifiable Information: This refers to information that does not by
itself identify a specific individual. We gather certain information about you based upon
where you shop on our Site in several ways. This information is compiled and analyzed on
both a personal and an aggregated basis. This information may include the Web site’s
Uniform Resource Locator (“URL”) that you just came from, which URL you next go
to, what browser you are using, and your Internet Protocol (“IP”) address. A URL
is the global address of documents and other resources on the World Wide Web. An IP
address is an identifier for a computer or device on a Transmission Control
Protocol/Internet Protocol (“TCP/IP”) network, such as the World Wide Web.
Networks use the TCP/IP protocol to route information based on the IP address of the
destination. In other words, an IP address is a number that is automatically assigned to
your computer whenever you are surfing the Web, allowing Web servers to locate and
identify your computer. Computers require IP addresses in order for users to communicate
on the Internet, browse and shop.
2. Where do we collect information from you and how do we use it?
Our primary goal in collecting personal information is to provide our visitors with a
superior customized online experience. Broadly speaking, we use personal information for
purposes of administering our business activities, providing customer service and making
available other products and services to our visitors and users. Occasionally, we may also
use the information we collect to notify you about important changes to our Site, new
services and special offers we think you will find valuable. The lists used to send you
product and service offers are developed and managed under our traditional corporate
standards designed to safeguard the security and privacy of our users’ personal
information.
We may perform statistical analyses of aggregate customer behavior. This allows us to
measure relative customer interest in the various areas of our Site for product
development purposes. Any information we collect is used for our own internal purposes to
improve the content of our Site, to enhance users' experiences when visiting our Site, to
customize the content and/or layout of our pages, and to provide the services required by
an individual customer. Limited demographic data may also be collected at our Site from a
third party advertising server, who provides us with the zip code and area code associated
with a visitor’s server, along with pages viewed on our Site. We may receive summary,
but not individual, reports from a third party ad server, which will tell us how many ads
were presented and clicked upon.
We gather information in the following ways:
- Shopping: We collect IP addresses for the purposes of system
administration, to gather broad demographic information, to enable ads to be served on our
Site, to report Non-Personally Identifiable Information to our advertisers and to monitor
the level of activity on our Site. We collect information from visitors to our Site
regarding the referring URL, your IP address, which browser you used to come to the Site,
the country, state and telephone area code where your server is located, the pages of our
Site that you viewed during your visit and any search terms entered on our Site.
- Online Surveys and Polling: In order to improve our services
to you, we ask some of our customers to voluntarily complete surveys, which may be
collected by an independent third party. Individual survey answers are confidential,
although Non-Personally Identifiable Information is collected and disclosed to third
parties. If you do not wish to participate in a survey, simply decline to participate when
asked.
- Newsletters & Promotional Emails: We may offer free
electronic newsletters, and promotional emails as a service to our prior customers. We may
send you newsletters and emails periodically listing current specials and deals. We do not
send emails to you unless you subscribed with us.
- Cookies: We currently use cookies in the operation of our Site
to limit the number of times we show you a pop-up window. If we did not use them you would
be shown a new pop-up window each time you accessed the same page. To find out what
cookies are and how they can be used, click here.
- Contact Information and Third Party Data: If you contact us by
telephone, email or letter, we may keep a record of your contact information,
correspondence or comments. If you report a problem with our Site, we may collect such
information in a file specific to you. If you contact us through our feedback area or by
calling one of our customer service representatives, we ask for your name and email
address in order to send you a reply. If other users or third parties send us
correspondence about your activities or purchases on our Site, we may keep the information
in a file specific to you.
- Advertising: We may display advertisements. By knowing a
little about you, we will be able to deliver more relevant advertisements and content to
you in the form of targeted banners and promotions. For example, advertisers may give us
an advertisement and tell us the type of audience they want to reach. We may take the
advertisement and include it in an email to prior customers meeting that criteria. We may,
in the future, also have a third party advertising server display ads linked to certain
search terms that you have entered, or to certain pages that you are viewing. In this
process, third parties will never have access to individual account information; only we
have access to individual accounts.
Additionally, we may share aggregated data with advertisers.
We also track customers’ traffic patterns throughout their online sessions, including
which pages a customer views while using our Site. This information is ultimately stored
in the form of store categories, and, in some cases, specific URLs. We use your IP address
to diagnose problems with our servers and software and to administer our Site.
We may share aggregated statistics about pages viewed on our Site and sales and other
shopping information with third parties.
Our Site is not intended for the use of children. We do not knowingly market to, or
solicit data, from children.
3. Who is collecting your information?
We may, in the future, use a third party ad server to serve ads on our Site. They may
place their own “cookie” on your computer to help those ads to run. However, we
will not provide them with any of your Personally Identifiable Information. For more
information about the information they may collect, please see the section
“Cookies” below.
We may also in the future use a third party surveyor to run optional surveys for our Site.
That surveyor would collect Non-Personally Identifiable Information for the sole purpose
of providing reports to us about our shoppers’ interests and opinions.
Except as otherwise expressly discussed in this Privacy Policy, only we collect your
information. This document only addresses the use and disclosure of information we collect
from you. We encourage you to ask questions and to be very cautious before you disclose
your personal information to others.
4. With whom do we share your information?
We may sell, trade or rent your personal information to others. We may also provide
Non-Personally Identifiable Information about our customers’ sales, traffic patterns
and related Site information to third party advertisers, but these statistics do not
include any Personally Identifiable Information. Moreover, we may release account
information when we believe that such release is reasonably necessary to enforce or apply
our Web Site Terms of Use Agreement or to protect the rights, property and safety of our
users, others and ourselves.
From time to time, we may be required by law enforcement or judicial authorities to
provide Personally Identifiable Information to the appropriate governmental authorities.
We will disclose Personally Identifiable Information upon receipt of a court order or
subpoena or to cooperate with a law enforcement investigation. We fully cooperate with law
enforcement agencies in identifying those who use our services for illegal activities. We
reserve the right to report to law enforcement agencies any activities that we in good
faith believe to be unlawful.
5. What are your choices regarding collection, use and distribution of your information?
We may from time to time send you email or other communications regarding current
promotions, specials and new additions to our Site. You may “opt-out,” or
unsubscribe from our newsletters by following the unsubscribe instructions. After doing
so, our users will not receive future communications or mailings.
6. You should carefully review privacy policies of any third party sites accessible from
our Site.
Other sites accessible through our Site have their own privacy policies and data
collection, use and disclosure practices. Please consult each site’s privacy policy.
We are not responsible for the policies or practices of third parties. Please be aware
that our Site may contain links to other sites on the Internet that are owned and operated
by third parties. The information practices of those Web sites linked to our Site are not
covered by this Privacy Policy. These other sites may send their own cookies to users,
collect data or solicit personal information. Additionally, other companies which place
advertising on our Site may collect information about you when you view or click on their
advertising through the use of cookies. We cannot control this collection of information.
You should contact these advertisers directly if you have any questions about their use of
the information that they collect.
7. Contacting us about privacy questions or concerns.
If you have any questions about this Privacy Policy, the practices of our Site, or your
dealings with our Site, please contact us by using our contact form. |
