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Branded Entertainment It was 1982 when ET handed “Reese’s Pieces” to Elliot and
sales of Hershey’s peanut butter candy increased by 80%. |
| Since that film, the
concept of modern-day branded entertainment has been on the mind of every brand manager
and marketing whiz. With the explosion of
American Idol’s “in-your-face” integration in the summer of 2003, the
Branded Entertainment market has exploded 30.5% to $3.46 billion in 2004!
Integration of brands into entertainment properties
is now becoming the norm.
Capitalizing on all these opportunities is challenging
because the entertainment industry works on a different schedule than most of us in the
marketing world. This has created a difficult route for brand managers trying to integrate
a little bit of entertainment into their campaigns.
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BRANDED ENTERTAINMENT GUIDE
Get access to 100 of the year's hottest branded entertainment and product placement
opportunities in films, DVDs, TV, celebrity events and other entertainment properties.Published by Jeff Greenfield, Executive Vice President of 1st Approach,
Branded Entertainment Opportunities is available in a Basic and Deluxe version.
Available exclusively thru VNU Media, the publishers of Adweek, MediaWeek, Billboard and
The Hollywood Reporter.
 Click Here To Learn More
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BRANDED ENTERTAINMENT
FINANCING
Imagine if you could create an entire TV Series specifically designed to feature your
brands and products, normally draining $6 million from your marketing budget…but have
zero impact on your marketing budget and zero impact on earnings?
It sounds crazy, but through the end of 2008, the U.S. tax law allows this. Click Here To Learn
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BRANDED ENTERTAINMENT
SPEAKER
Our Executive Vice President (Jeff Greenfield) leads all Branded
Entertainment and cross-promotion negotiations between clients and entertainment
properties in television, film, music and video games. Jeff is also a featured speaker at many events including The Next Big Idea,
NATPE, GEM and in demand by many news organizations to comment on the integration of
advertising into entertainment.
Click Here To Learn
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