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| ABOUT
1ST APPROACH Founded
in 1997, we are a branded entertainment and strategic marketing firm that helps brands
generate competitive value by leveraging the power of entertainment and technology. From
strategy and design to system integration, 1st Approach works with clients to identify and
realize opportunities to increase their return on investment. |
1st Approach's Team has
launched Marketing Initiatives for Forest Laboratories, eBay, Hershey Foods, Jones Lang
LaSalle Americas, Reckitt Benckiser, Doyle Publishing, Sony BMG, Plum Creek Timber, Black
& Decker, Army National Guard, Sucrets, Adrenaline Nation TV, Hollywood Poker.com,
Music For A Cause, Merchant Media, Lifewaves Intl, Permission Interactive, Wright Stuff
Management, PepsiCo, Pep Boys, Body by Jake and many more.
Tying Internet with broadcast media and
celebrity endorsements, our Branded Entertainment team has partnered with several
production companies for various celebrity events including awards shows and major motion
pictures. |
Mark Wills
with the Perfect Pancake
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Michael Imperioli
with 'This vs That'
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1st Approach was one of three agencies asked to
participate in a recent closed-door panel discussion on branded entertainement produced by
the Academy of Television Arts & Sciences. Also
in attendance were Mark Burnett, executive producer of Survivor, The Apprentice & The
Restaurant and David Lyle, president of Fremantle Media (American Idol). |
| As editor of Product Placement News, our executive
vice-president Jeff Greenfield details trends in branded entertainment for brands and how
to better market themselves and increase brand awareness. Jeff is also the publisher of Branded Entertainment
Monthly, a joint effort with VNU Media, the publishers of the Hollywood Reporter,
Billboard, Ad Week and Media Week. |
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Among our team’s successes were the the re-launch of the Celexa.com marketing
initiative for Forest Laboratories - where sales of their
antidepressant medication increased $200+ million in a 12 month period after 1st Approach
took over Internet marketing and launched dozens of depression related Internet properties
targeting women ages 30-50. The team at
1st Approach is also responsible for the delivery of over 100 million Television
impressions for Black and Decker's Auto Tape thru Product Placement integration - all of
it landing during Q4 - their peak selling season.  Watch a Clip
Recognizing the potential growth in Internet Television, 1st
Approach entered into an exclusive long term branded entertainment agreement with one of
the largest Internet Television Stations and our Executive Vice President also serves as
their Director of Brand Marketing.
Our experienced team is heavily involved in the development
of the Branded Entertainment Industry and in technologies that allow brands to better
communicate their messages to consumers. |
| In addition to being a featured speaker at NATPE,
our executive Vice President has been featured at The Next Big Idea, The Global
Entertainment & Media Summit and the Intermarket Agency Network. |
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We believe in meticulous
planning. Taking the time to research and explore yields results with lasting value.
Everything we do should produce a return: increased sales, more traffic, wider media
attention or an improved brand perception. Success is something we carefully plan for and
temper our creative and limit our use of technology with concern always for ROI and
effective communications.
As a group, clients find us relentlessly creative, not just in the advertising sense, but
in all facets of our problem-solving skills. We possess extraordinary powers of
concentration and a richly diverse education in the business world.
At the heart of our approach lies this one truth: clients have the right to expect the
best we can do, think and create. We work diligently, train extensively and play to win.
Our experienced team has been featured on ABC, CBS, CNET, Good Morning America, The New
York Times, The Washington Post, Emmy Magazine, Back Stage, The Wall Street Journal,
Entertainment Tonight, The Hollywood Reporter, CNN, LINK! Magazine and Investor's Business
Daily. |
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